Brand Design

The Brand Design programme gives you the opportunity to improve your understanding and skills in the fields of Branding and Concept Development to an advanced level.

In the Brand Design module you will learn how to redevelop an existing brand and how to design a new brand. You will use the most important brand design theories and models. You'll also learn how to develop brand executions based on an existing brand concept. With this knowledge and these skills you will be able to contribute to a (re)branding process.

In the Campaign Design module you will learn to analyse campaigns, strategies, concepts and the executions based on them. In addition, you will learn to recognise your own creative preferences and use them as a basis to create campaign images that are portfolio-worthy.

During this specialisation, there is also time to work on your personal skills in the module Reflective Learning. The skills you'll be working on are necessary to operate successfully in an advertising agency or a brand design agency.

And finally, throughout the specialisation we invite many specialists from agencies to give workshops and lectures about subjects such as art direction, copywriting, visual research, portfolio building, and many more.

In short: an inspiring programme in which you can make visuals that will stand out in your portfolio, and where you learn to recognise and argue the quality and beauty of brands and campaigns.

The programme gets you ready to confidently start working in a Creative Business environment.

Would you like to know more about this programme or do you have a specific question? Please contact the programme coordinator, Rob van den Idsert.

The programme is a full semester long and contains the modules Brand Design, Campaign Design and Reflective Learning.

Please note that the programme is an interconnected bundling of modules and can only be followed as such. It is not possible to combine this programme with other courses.

In our course guide and module guides you can find all relevant information about the programme in one practical document. Download them here for your convenience.

• Course guide Brand Design programme
• Module guide Brand Design
• Module guide Campaign Design
• Module guide Reflective Learning

To enter into this programme, you should have some experience related to Branding or Advertising but most of all the will to explore and find your design inspiration.

English CEFR level B2.

Please note: You may be asked to take a language assessment test before the start of the programme. If your English language skills are below the required level, you may not be able to enter the course, as you need to be able to actively participate in the programme. In all cases, the programme manager makes the final decision.