Are you a creative, motivated, flexible, enterprising, goal-oriented and internationally oriented person with curiosity for branding and experience marketing? The Brand Experience & Event Design exchange programme provides insight into the variety of this amazing sector of industry. The leisure industry is a growing business and an area of many opportunities.

You will learn how to design brand experiences and events that not only allow (future) customers to experience what the brand is about, but encourage those customers to engage with the brand and ultimately fall in love with this brand. You'll become an expert at creating brand ambassadors and brand fans, driving brand awareness and long-term brand performance through a customer-centric strategy. The focus in this programme is on the use of brand experience and brand events as a strategic marketing tool for the building of brand equity.

The programme takes place during one semester with a total of 30 ECTS. There are no separate courses, exams or other summative tests. Read below what programmatic assessment means for this programme. The programme includes the following subjects, skills training and workshops:

Programmatic assessment

During the entire minor you will put together an individual portfolio consisting of completed assignments and challenges, and feedback from peers, experts and teachers, in which you demonstrate that you have acquired the necessary competences, knowledge and skills. This individual portfolio serves to determine whether you have met the desired learning outcomes. As such, there is no decision moment based on a single assessment; the decision is made based on rich information on your entire learning process.

Please note that the programme reflects a (logical) bundle of work-sessions and subjects that should be followed as such. It is not possible to combine (two or more) programmes in one single period.

In our Course Guide you can find all relevant information about the programme in one practical document. Download it here for your convenience.

• Factsheet Brand Experience & Event Design
• Information booklet Brand Experience & Event Design

To enter this programme, you need a foundation of introductory course(s) in Marketing Management.

English CEFR level B2. You have to be fluent in English writing and speaking.

Please note: If your English language ability proves to be insufficient to participate actively in (parts of) the courses you have chosen, we cannot be bound to the Learning Agreement, neither can we guarantee to offer you the required amount of study load (EC’s). Teachers might request you to take a diagnostic test at the start of the course to check if your English language ability is sufficient to successfully participate in that specific course. In all cases it is up to the programme manager to decide if your English language ability is sufficient to be eligible for the programme/course.

For excursions and field work, expect additional costs of € 250.