Connecting Social Media With Purpose

Exchange programme
Full time
Fall
Utrecht Science Park

Choose your path: grow as a world-traveling digital nomad or from our campus. Same goal: real insights, real connections. With expert guidance and proven models you’ll define what matters, build your voice, and engage with a like-minded community using social media.

Welcome to HU

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Students sitting on the grass at HU Campus

What drives you? What matters? Find out through expert coaching, real-world projects, and proven models. You’re not doing this alone. Whether traveling or staying local, you’ll be part of a tight-knit group that pushes, supports, and challenges you. Use social media to grow, connect, and build a community that aligns with your goals.

Useful to know

Start	September
Number of ECTS	30 Dutch Education System
Programme level	Minor
Programme code	JM-CSMP-24
Language of instruction	English
Year of study	Year 2
Practical Matters	Housing and Immigration
Location	Utrecht Science Park

What do you need to enter this programme? And what can you expect when you apply? In this section you'll find all you need to know!

Your voice. Your journey.

Curious, driven, and ready to grow? This programme is for explorers - of the world and of themselves. No fixed paths, just your journey. Share what matters. Listen, learn, and build something real. Whether traveling or staying local, you’ll be part of a tight-knit group that pushes, supports, and challenges you - but it’s on you to take the lead.

Would you like to know more about this programme or do you have a specific question? Please contact the programme and academic coordinator, Inge Rozendal: inge.rozendal@hu.nl.

You can participate in this programme though one of two tracks. Both have the same goal.

Track 1: Growth Without Borders – Purposeful Travel

Learning happens where you push your limits. Travel isn’t an escape, it’s a lab for real-world growth. Immerse yourself in a different culture and use it as a lens for reflection. Shape your insights and perspectives. Use social media to reflect and connect. No tourists here, just action, insight, and impact. Real growth has no borders - pack your bags for purposeful travel!

This track is fully online. If you are interested in it, please contact programme coordinator Inge Rozendal or email exchange@hu.nl.

Track 2: Build Your Tribe Through Social Media

Focus on self-discovery from where you are right now. Use social media to connect with people who share your values, amplify ideas that matter, and shape your vision for the future. Through online coaching and a mix of in-person and virtual workshops, you’ll engage with issues and opportunities that inspire you.

Build a community, experiment with purpose-driven ideas, and take meaningful steps toward a goal that truly matters to you - on your terms on social media, in English or another language of your choice. This track is 50% online, 50% face-to-face.

Courses

The programme takes place during one semester and contains the following courses:

Course unit title	Course description	ECTS
Find Your Purpose	Discover your passions, values and the role you wish to play in the world.	15
Build Your Tribe	Learn how to engage, inspire, and grow a community using social media.	15

Please note that the programme reflects a (logical) bundle of courses/subjects and should normally be followed as such. By choosing this package, you will have to participate in all the courses included. It is not possible to combine two or more programmes in one period.

English CEFR level B2. You need sufficient oral and reading skills to follow classes in English. However, your social media content can be in your native language.

Please note: If your English language ability proves to be insufficient to participate actively in (parts of) the courses you have chosen, we cannot be bound to the Learning Agreement, neither can we guarantee to offer you the required amount of study load (EC’s). Teachers might request you to take a diagnostic test at the start of the course to check if your English language ability is sufficient to successfully participate in that specific course. In all cases it is up to the programme manager to decide if your English language ability is sufficient to be eligible for the programme/course.

To participate successfully in this programme, you will need self-reliance, responsibility, digital access, engagement and self-reflection.

When you move to a different country to study, there are lots of things to arrange. For instance, where will you live, what are the costs? Visit our practical information page to help you prepare your stay. It is also important to start arranging a living space as soon as possible. Our housing pages will help you on your way. A student living in the Netherlands needs about € 800 to 1000 a month to cover living expenses, such as housing, food and transportation. This includes insurances – health insurance is mandatory.

For Track 1: Purposeful Travel

Travel for at least 10 weeks, mainly during Block B.
Immerse yourself in a new culture for reflection and growth.
Arrange your own travel, housing, and digital access.
You take full responsibility for planning your trip and any risks that come with it.

For both tracks

Use social media for connection and growth.

Inspiring international setting

HU supports your ambitions. During your time in Utrecht, you will meet students from all over the world and make connections to last a lifetime.
Benefits of the Utrecht Science Park Campus

On Utrecht Science Park (USP) you'll find the universities' buildings, student housing, cafés, a sports centre, and much more. With excellent transport links to Utrecht city centre and beyond.
- Read more about Utrecht Science Park
Vibrant university city Utrecht

Beautiful Utrecht has lots of young people and excellent facilities for student life. It has a mediaeval city centre which is small enough to explore by foot or bicycle.
- Read more about Utrecht