International Business Skills

In this International Business Skills minor you will be working on improving your personal qualities, and thus on strengthening the profile of your company. The trust in you is built particularly by the display of your capability of adjusting yourself to the local culture. That is why following this minor is not only limited to classroom activities and project work, but also extends to the golf course and the (wine) table.

This minor will give you a head start for an international career. Should you wish to continue your studying career, it will help you make a more goal-oriented decision. Ideally speaking, you are an ambitious student with an eye for other people: you set commercial objectives and treat your partners with respect.

This minor offers training in international commercial skills: you will develop knowledge and skills in the fields of International Branding, Human Resource Management, Social Business Skills and International Marketing Communication. In addition, you will be offered theories about doing business in an international context, with a particular emphasis on the impediments occurring during the development and implementation of the communication mix (Advertising, PR, Sales Promotion, Personal Selling).

Would you like to know more about this programme or do you have a specific question? Please contact the programme coordinator, Karin van den Akker, or the academic coordinators, Ellen van der Zande or Cindy Neeser.

The programme trains you to operate confidently in an international B2B context. It takes place during one semester and contains the following courses:

Please note that the programme reflects a (logical) bundle of courses/subjects and should normally be followed as such. By choosing this package you will have to participate in ALL the courses included. It is not possible to combine (two or more) programmes in one single period.

Assessment

Assessments vary from business proposals to marketing tools, written exams, consultancy reports and organisation of workshops by participants.

In our Course Guides you can find all relevant information about the programme in one practical document. Download them here for your convenience.

• International Business Skills Minor 2021
• Course guide IBS
• Course guide IBS Casework
• Course guide Social Business Skills

To enter this programme, you need a foundation of introductory course(s) in Marketing Management.

English CEFR level B2. In the first week, you will take a compulsory English proficiency test.

Please note: If your English language ability proves to be insufficient to participate actively in (parts of) the courses you have chosen, we cannot be bound to the Learning Agreement, neither can we guarantee to offer you the required amount of Study load (EC’s). Teachers might request you to take a diagnostic test at the start of the course to check if your English language ability is sufficient to successfully participate in that specific course. In all cases it is up to the programme manager, to decide if your English language ability is sufficient to be eligible for the programme/course.

This minor addresses a large variety of learning objectives:

• International business awareness
• Intercultural competency
• Business processes & change management
• International human resource management
• Leadership
• Co-operation
• Business communication
• Planning and organising
• Understanding of the ethical, normative and social issues related to the professional practice and accepting the responsibility for his actions