International Marketing Management

This programme serves as a Specialisation Track in International Marketing in the four year Bachelor's degree programme International Business. It is open to exchange students to pursue as a minor.

Please note: if you stay a full year, you can't combine this programme with International Finance.

Would you like to know more about this programme or do you have a specific question? Please contact the programme coordinator, Ellen van der Zande or Cindy Neeser.

The programme takes place during one semester and contains the following courses:

Please note that the programme reflects a (logical) bundle of courses/subjects and should normally be followed as such. By choosing this package you will have to participate in ALL the courses included. It is not possible to combine (two or more) programmes in one single period. Furthermore, if you stay a full year, you can't combine this programme with International Finance.

In our Course Guides you can find all relevant information about the course in one practical document. Download it here for your convenience.

• Course guide Digital Marketing and Media
• Course guide Strategic Marketing
• Course guide Consultancy Skills
• Course guide Consulting Project

You need a solid basis on intermediate level in International Marketing to enter the programme.

English CEFR level B2.

Please note: If your English language ability proves to be insufficient to participate actively in (parts of) the courses you have chosen, we cannot be bound to the Learning Agreement, neither can we guarantee to offer you the required amount of study load (EC’s). Teachers might request you to take a diagnostic test at the start of the course to check if your English language ability is sufficient to successfully participate in that specific course. In all cases it is up to the programme manager to decide if your English language ability is sufficient to be eligible for the programme/course.