International Marketing Management

This programme serves as a Specialisation Track in International Marketing in the four year Bachelor degree programme International Business.

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The exchange programme International Marketing Management features, amongst others, courses on Digital Marketing & Media and Consulting Skills.

Useful to know

Start February, September
Number of ECTS 30 Dutch Education System
Programme level Year 3-4
Programme code IMM-SEM1 (Fall) IMM-SEM2 (Spring)
Language of instruction English
Year of study Year 3 or 4
Practical Matters Housing and Immigration
Location Utrecht Science Park

Course content

What do you need to enter this programme? And what can you expect when you apply? In this section you'll find all you need to know!

This programme serves as a Specialisation Track in International Marketing in the four year Bachelor's degree programme International Business. It is open to exchange students to pursue as a minor.

Please note: if you stay a full year, you can't combine this programme with International Finance.

Would you like to know more about this programme or do you have a specific question? Please contact the programme coordinator, Ellen van der Zande or Cindy Neeser.

The programme takes place during one semester and contains the following courses:

Course unit title ECTS
Digital Marketing & Media 5
Consultancy Skills 10
Marketing Consulting Project 10
Strategic Marketing 5

Please note that the programme reflects a (logical) bundle of courses/subjects and should normally be followed as such. By choosing this package you will have to participate in ALL the courses included. It is not possible to combine (two or more) programmes in one single period. Furthermore, if you stay a full year, you can't combine this programme with International Finance.

In our Course Guides you can find all relevant information about the course in one practical document. Download it here for your convenience.

You need a solid basis on intermediate level in International Marketing to enter the programme.

English CEFR level B2.

Please note: If your English language ability proves to be insufficient to participate actively in (parts of) the courses you have chosen, we cannot be bound to the Learning Agreement, neither can we guarantee to offer you the required amount of study load (EC’s). Teachers might request you to take a diagnostic test at the start of the course to check if your English language ability is sufficient to successfully participate in that specific course. In all cases it is up to the programme manager to decide if your English language ability is sufficient to be eligible for the programme/course.

Practical information

When you move to a different country to study, there are lots of things to arrange. For instance, where will you live, how much are the costs? Visit our practical information page to help you prepare your stay. It is also important to start arranging a living space as soon as possible. Our housing pages will help you on your way. A student living in the Netherlands needs about € 800 - 1000 a month to cover living expenses, such as housing, food and transportation. This includes insurances – health insurance is mandatory.

Find out how to apply

Ready for an international adventure?

Why choose HU?

  • Build your international marketing profile

    With our International Marketing Management programme you build a strong international profile, making you stand out to prospective employers at home and abroad.

  • Inspiring international setting

    HU supports your ambitions. During your time in Utrecht, you will meet students from all over the world and make connections to last a lifetime.

  • Benefits of the Utrecht Science Park Campus

    On Utrecht Science Park (USP) you'll find the universities' buildings, student housing, cafés, a sports centre, and much more. With excellent transport links to Utrecht city centre and beyond.

  • Vibrant university city Utrecht

    Beautiful Utrecht has lots of young people and excellent facilities for student life. It has a mediaeval city centre which is small enough to explore by foot or bicycle.

Two students presenting graphs in front of a small group

Interested in our International Marketing Management programme?

Want to know more?