Sports Management

The sports industry is an important and growing market, which is constantly on the move. Companies and events in the sport business are distinguished by the emotional involvement of participants and spectators and the worldwide media attention.

The Sports Management minor gives you a broad insight into the many aspects of sports management, so that you can manage at a tactical and strategic level as a future manager at a sports organisation and understand the coherence between different disciplines. We look at the Dutch sports market, but also at international sports management and cultural differences, through an exchange project with an international partner institution.
 
Sports management advice is work for specialists. covering subjects such as training and coaching doctrine, marketing and communication, sports law, financial services, government regulation and challenging market conditions. All these elements are covered in this minor. For example, you research Dutch and international sponsoring and marketing opportunities. You will also learn how to deal with legislation, rights and contracts and learn about sports psychology and exercise physiology. Finally, you will start to set up your own sports company.

Would you like to know more about this programme or do you have a specific question? Please contact the programme coordinator, Martijn Gregoire, or the academic coordinator, Karin van Gastel.

The programme takes place during one semester and contains the following courses:

Please note that the programme reflects a (logical) bundle of courses/subjects and should normally be followed as such. By choosing this package you will have to participate in ALL the courses included. It is not possible to combine (two or more) programmes in one single period.

In our Course Guides you can find all relevant information about the programme in one practical document. Download them here for your convenience.

• Exercise physiology
• Sportmarketing
• Sport Psychology
• Sports Finance
• Sports Management
• Sports Management in International Perspective
• Starting up a business in the sport industry

This programme has no additional entry requirements.

English CEFR level B2.

Please note: If your English language ability proves to be insufficient to participate actively in (parts of) the courses you have chosen, we cannot be bound to the Learning Agreement, neither can we guarantee to offer you the required amount of Study load (EC’s). Teachers might request you to take a diagnostic test at the start of the course to check if your English language ability is sufficient to successfully participate in that specific course. In all cases it is up to the programme manager, to decide if your English language ability is sufficient to be eligible for the programme/course.

For the international trip you should expect an extra contribution of around € 250 for travel and accommodation. In case you cannot afford the costs, there is an alternative assignment to finish this course. However, we encourage you to start saving for this trip, so you will not miss out on a great experience.