The Behavioural Lenses Toolbox
Objective
The Behavioural Lenses Approach is an initiative towards a method that allows designers to use theory from the behavioural sciences to inform their work. Together with partners from creative industry and academia, we developed a theoretical framework (Hermsen, Renes, & Frost, 2014
Results
The toolkit has been used in a broad range of projects in practice and academic research (e.g. Hermsen, Renes & Frost, 2014
Duration
01 January 2021 - 01 January 2025
Relevance
The Behavioural Lenses are used by a wide range of design agencies and bachelor programmes.
HU researchers involved in the research
Collaboration with knowledge partners
Co-financing
The Behavioural Lenses Toolbox was co-financed by the SIA RAAK ‘Touchpoints’ project.