Collaborative service innovation

Authors Berit Kari Godfroij
Published in Proceedings of IASDR2011, Ed. by N.F.M. Roozenburg, L.L. Chen & P.J. Stappers
Publication date 2011
Type Lecture

Summary

Designers move more and more in the direction of Service Design, in which frequently a participatory or co-design approach is used to involve service providers in the design process. The designerprovider relationship in such Service Design processes differs in four aspects from traditional client-relationships: The relationship is 1) more dynamic and interactive, 2) based on collaboratively evolving ideas and ambitions, 3) focusing on the process of innovation, rather than on the outcome, and 4) frequently based on extrinsic motivation for innovation or on fuzzy starting points. Designers experience difficulties in persuading service providers of the importance of such a collaborative approach, while providers are not familiar with this kind of approach and their organizations are not ready for such a kind of collaboration. This paper positions designer-provider relationship in Service Design processes in literature and describes a research proposal for the development of an efficient and effective participatory design intervention that stimulates collaboration between designers and service providers.

Language English
Published in Proceedings of IASDR2011, Ed. by N.F.M. Roozenburg, L.L. Chen & P.J. Stappers
Key words Collaboration, Service Design, Participatory approach

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