Stronger brands in all product categories based on warmth and competence
| Authors | Ronald Voorn, D. Muntinga |
|---|---|
| Publication date | May 2017 |
| Research groups | Marketing & Customer Experience |
| Type | Lecture |
Summary
| Language | English |
|---|
| Authors | Ronald Voorn, D. Muntinga |
|---|---|
| Publication date | May 2017 |
| Research groups | Marketing & Customer Experience |
| Type | Lecture |
| Language | English |
|---|