Carla Traini

Carla has always been fascinated by humanity, cultural diversity, and the possibility to redefine what is.

Graduated in Communication Design at the Politecnico of Milan, Carla has worked in Human centered design thinking as a director of the Dutch team of frog Design. She has passion for wicked problems, applying design methodologies to strategic decision making and sustainable futures.

After a decade in Milan and one in Paris spent working in Branding and Graphic design in major international companies like Landor and FutureBrand, she moved to the Netherlands to continue experiencing international business environments.

She loves getting to know creatives, sharing and empowering others as a mentor and creative coach for individuals and start-ups. A people-first person who believes in the potential of individuals and situations; and works to make it happen.

• Strategic Design Thinking
• Human-Centred Design
• Communication Design
• Branding
• Future Casting

• Fated Design trends, frog Netherlands, 2023
• Consumers want sustainability, but also convenience and a low price. How?, Adformatie, 2023
• What makes a great Creative Director?, BNO, 2021
• Vyas, D., Chisalita, C.M., and Dix, A. (2017). Organizational affordances: a structuration theory approach to affordances. Interacting with Computers 29 (2) 117-131.

Talks

• Playfulness as a tool for design, Design for tomorrow Randstad Netherlands yearly conference, 2023
• The power of ecosystem thinking, Capgemini Invent Talks, 2023
• The Art of Creative Leadership, Groundbreakin podcast, 2023
• The Innovation System Roadmap, IXDA Interaction23, 2023

• Coaching and NLP, Speak-Up Birmingham, 2021
• Design Thinking, IDEO, 2020
• The Arts and Science of Relationships: Understanding Human Needs, University of Toronto,2019
• Becoming a changemaker in Social Innovation, University of Cape Town, 2019
• Master Degree in Communication Design, Politecnico di Milano, 2007
• Bachelor Degree in Graphic Design, Politecnico di Milano, 2004