During the programme

The MDDD curriculum consists of five learning tracks: Human AI Interaction, Ethical Design, Data Science, Applied Research, and Critical Thinking and Data Studies. Each block focuses on a step in the design process and incorporates various knowledge and skills from these learning tracks. During the four ten-week blocks, you will work on projects, follow workshops and lectures within these tracks.

The curriculum is based on the demands and challenges of the professional field. This means you can work on genuine, data-driven solutions based on your passions, personal interests, and (domain) expertise. In this setting, you quickly develop a good sense of what you have to offer as a data-driven designer and how to position yourself within a multidisciplinary team of professionals.

Organisations face data challenges and are always seeking new innovative insights. You, as a student, can offer a fresh perspective gained through the master's programme's learning tracks. During the programme, you work in a team on a real life project, provided by an external organisation or research group. You will use this project as your case study for the programme. This gives you the opportunity to develop new skills and master the learning competencies in a professional context.

This one-year programme consists of four blocks, of ten weeks each.

Bob is senior lecturer and coordinator at the Communication and Multimedia Design program (B), as well as at the master Data Driven Design. He is specialized in User Experience Design and Interaction Design and curriculum design, with a lot of experience in coaching students who work on projects for clients.

After his master's in Media Technology, Erik developed and taught different technology related courses at the HU. He has been a lecturer at the programs Communication and Multimedia Design, Digital Media and Communication and International Communication and Media (currently called Creative Business).

Shakila is a lecturer at the master Data-driven Design as well as a researcher at the research group Human Experience & Media Design.

Rhied Al-Othmani has diverse graphic design experience, having worked on projects ranging from print to web and branding for a wide variety of clients over the past nine years. Along with her current position as a lecturer at BA CMD, the Master, she is also the Study Career Counsellor for the students and a member of the Study Programme Committee.

Simone de Droog obtained her PhD in Communication Science at the University of Amsterdam and works as a senior researcher in the research group Human Experience & Media Design (HEMD). She has a broad background in media, behavioural psychology and marketing communication, and specific expertise about youth (2-21-year-olds), social marketing (interventions), experimental research, and relationships with characters, robots and other forms of non-human communication.