During the programme

During the unique curriculum of Sustainable Business Transition you are trained as a transition expert. You will become competent in sustainable business development, innovation, creative thinking and applied research. Together with leading companies, you work on innovation challenges.

Sustainable Business students during a lecture on business models

The transition to a new economy offers many chances, but also comes with challenges and threats for companies. To navigate this complex and uncertain future, businesses need a new type of professional with a radically different mindset, knowledge and skills. During this Master's programme you will learn how to tackle this changing business landscape.

Content of the Master Sustainable Business Transition

In the first module, you specialise in sustainable business development and the circular economy. You learn to develop sustainable solutions for existing companies. You learn to evaluate different sustainable, circular and inclusive business models. These insights are paired with system thinking, and practical tools such as ecosystem mapping, which helps analyse the complex networks around organisations. You will learn to create sustainable business models, analyse complex systems, and propose a sustainable business model.

Moreover, you will work with different tools to facilitate your creative and disruptive thinking. This module introduces the roles and skills that future professionals, such as transition experts and sustainability officers, need to be equipped with.

In module 2, you’ll look at the ethical and social consequences of business models, and learn to look at the long-term consequences of “Big Tech”. You analyse new technologies and look towards the future to tackle deeper questions of power, surveillance, inclusion and value. The impact of data-driven technologies, from AI to the Internet of Things, is discussed on a deeper social and ethical level. We use concepts from critical algorithm studies, STS and other fields to assess these developments.

You will learn to critically evaluate business models and consider their ethical impact on other people and the environment, with specific attention to data-driven business models. You will learn to apply different ways of future thinking and create scenarios.

Finally, you will learn to translate your insights into business success, most notably actionable strategies that help achieve corporate social responsibility.

This module offers two courses on the theme shared value, as well as an elective of your choice. This course focuses on alternative business models, driven by strategic collaborations with the community itself and the entire business ecosystem. The focus on co-creation with different stakeholders and actors in the business ecosystem has become inevitable. As a result, new collaborative business models have emerged. Think of hybrid organisations, crowdfunding models, and even completely decentralised businesses on the blockchain.

You learn to collaborate with different actors from business, government, civil society and research organisations. You write a funding proposal for a sustainable initiative, bringing different stakeholders and forms of finance together holistically.

In the module Graduate, you will have to apply all the competences of SBT in a high-level individual project. You apply the knowledge, ways of working and ways of collaborating that you gathered throughout the programme to your graduation challenge. These challenges are formulated by clients from the work field and solved in small learning teams, where each student explores a different facet of the problem. You will work on a professional product (such as a sustainable business model or a strategy) and thesis individually.

Before the project begins, you have already worked on your research proposal and done the first phase of your research (think of desk research or competitor analysis). At the end of the module, you defend your graduation project as well as your proficiency in the SBT competences.

Meet the Sustainable Business lecturers

We regularly invite experts and guest lecturers to the programme. Our graduation process, for instance, is created in close collaboration with the professional field and researchers. However, our core team consists of passionate lecturers. Let’s introduce them.

Dr. Nicolle Lamerichs

Senior lecturer (HHD) affiliated to Creative Business

Nicolle is coordinator of Sustainable Business Transition and team lead of Creative Business. She specialises in consumer culture, technology and (media) platforms. She teaches future thinking in the SBT module Future.

Dr. Marieke Kragten

Lecturer affiliated to International Business Studies

Marieke is one of the coordinators of Sustainable Business Transition. She is skilled in Sustainable Development, Responsible Value Chains, Sustainable Innovations, Circular Economy and Emerging markets. She teaches in the SBT module New Economy.

Dr. Lenka van Riemsdijk

Lecturer and researcher affiliated to International Business Studies

Lenka is researcher for the lectorate Marketing & Customer Experience. She specialises in sustainable marketing, consumer culture and circular trends. She is one of the graduation coordinators of Sustainable Business Transition and teaches the elective Sustainable Marketing.

Bjorn Beijnon

Lecturer and researcher affiliated to Creative Business 

Bjorn is a lecturer at the HU and PhD candidate at the University of Amsterdam. He specialises in new media platforms, the attention economy and the impact of technology. He is one of the graduation coordinators of Sustainable Business Transition and teaches in the SBT module Future.

Marijn de Wit

Lecturer and researcher affiliated to International Business Studies

Marijn specialises in creativity, design thinking and agile ways of working. He is also active as a scrum master and process manager within the HU. He teaches systems thinking in the SBT module New Economy.

Toufic Elcure Alvarez

Lecturer and researcher affiliated to International Business Studies

Toufic is a lecturer affiliated to International Business Studies. He teaches classes on scenario development, digital marketing and change management. He provides coaching in Future Lab in the SBT module Future.

Jolijn van Duijnhoven

Coordinator and coach Minor Entrepreneurship, affiliated to Marketing and Commerce programmes

Jolijn specialises in intercultural management, emerging markets and entrepreneurial education. She provides lab sessions in the SBT Module New Economy.

Gabi Spitz

Lecturer and researcher affiliated to International Business Studies

Gabi is a lecturer at the HU and PhD candidate in the Responsible Organisation Programme at Nijmegen School of Management. She provides a course on strategic collaboration in the SBT module Shared Value.

Naomi Thellier de Poncheville

Lecturer affiliated to Creative Business

Naomi is a lecturer at Creative Business, passionate about sustainability and regenerative design. She teaches the SBT elective Sustainable Leadership.

Heath Broussard

Lecturer affiliated to Creative Business

Heath is a lecturer in Creative Business and consultant passionate about branding. He teaches Collaborative Economy in the SBT Module Shared Value.

Two international students working on a project.
  • 50%Practice
  • 50%Theory

Contact

12
hours per week
  • 80%Individual work
  • 20%Groupwork

Self-study

28
hours per week

    Want to know more about the programme?

    The Master of Engineering is based on three pillars: theory, practice and professional skills. The study load is approximately 20 hours per week, including participation in group projects, lectures, self-study and practical assignments. This is also the case during the thesis. The lectures are held on Mondays from 1pm to 8.15pm. A few times per semester, a meeting will take place on Monday morning.

    You will learn not only in the classroom and individually, but also through practical experience, in project teams and through a digital learning environment. This diverse approach to education enhances the depth of the course material and enhances interaction between students and lecturers.

    The Master of Engineering in Asset Integrity Management is focused on relevance, immediate applicability and flexibility. This practical programme prioritises integrating your work environment as much as possible. For example, the assignments will be tailored to ongoing projects within the company where you are employed. As a result, the outcomes will be of immediate value to your employer.

    Based on the needs in the market, our Master’s and Post-HBO courses have recently been revised and adjusted. This includes the introduction of the reference framework from the Institute of Asset Management (IAM).The Master of Engineering is now a state-of-the-art programme in Maintenance & Asset Management, inspired by the framework of ISO 55000.

    After an intensive audit process by the Institute of Asset Management (IAM), the Master of Engineering in Asset & Maintenance Management has been recognised by IAM as "The first recognised University to achieve the IAM standards and qualifications." With this recognition, the HU (and specifically the Master of Engineering programme) becomes the first university acknowledged by IAM, allowing graduates to obtain an accredited diploma in Asset Management.

    This master's programme is also accredited by the NVAO, a Council of Advisors that oversees the quality of education in the Netherlands and Flanders and its alignment with the current professional practice.
    Portret of Katje Meisel

    "I am working together with a start-up, and my project focuses on accelerating the sustainable transition of the cocoa sector."

    Katja (26) Germany
    Portret of Milan Corporaal

    "A good course can only work with a good teacher and we had one of the most excited and engaging teachers that I have ever had."

    Milan (24) Netherlands

    Why study Sustainable Business Transition at HU?

    • Become an expert in sustainability

      This Master of Science provides in-depth knowledge and expertise on transitions, the new economy and sustainability.

    • Get experience with real-life projects

      You'll work on applied projects, research and complex tasks with clients. You learn to do so in an interdisciplinary setting and autonomously.

    • Become part of an international community

      Meet fellow-students, clients and lecturers from all over the world with a like-minded passion for sustainability.

    • Vibrant university city Utrecht

      Beautiful Utrecht has lots of young people and excellent facilities for student life. It has a mediaeval city centre which is small enough to explore by foot or bicycle.

    • Benefits of the Utrecht Science Park Campus

      On Utrecht Science Park (USP) you'll find the universities' buildings, student housing, cafés, a sports centre, and much more. With excellent transport links to Utrecht city centre and beyond.

    View of the urban & green city of Utrecht

    Interested in the Master Sustainable Business Transition?

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