During the programme
During the unique curriculum of Sustainable Business Transition you are trained as a transition expert. You will become competent in sustainable business development, innovation, creative thinking and applied research. Together with leading companies, you work on innovation challenges.
The transition to a new economy offers many chances, but also comes with challenges and threats for companies. To navigate this complex and uncertain future, businesses need a new type of professional with a radically different mindset, knowledge and skills. During this Master's programme you will learn how to tackle this changing business landscape.
Content of the Master Sustainable Business Transition
In the first module, you specialise in sustainable business development and the circular economy. You learn to develop sustainable solutions for existing companies. You learn to evaluate different sustainable, circular and inclusive business models. These insights are paired with system thinking, and practical tools such as ecosystem mapping, which helps analyse the complex networks around organisations. You will learn to create sustainable business models, analyse complex systems, and propose a sustainable business model.
Moreover, you will work with different tools to facilitate your creative and disruptive thinking. This module introduces the roles and skills that future professionals, such as transition experts and sustainability officers, need to be equipped with.
In module 2, you’ll look at the ethical and social consequences of business models, and learn to look at the long-term consequences of “Big Tech”. You analyse new technologies and look towards the future to tackle deeper questions of power, surveillance, inclusion and value. The impact of data-driven technologies, from AI to the Internet of Things, is discussed on a deeper social and ethical level. We use concepts from critical algorithm studies, STS and other fields to assess these developments.
You will learn to critically evaluate business models and consider their ethical impact on other people and the environment, with specific attention to data-driven business models. You will learn to apply different ways of future thinking and create scenarios.
Finally, you will learn to translate your insights into business success, most notably actionable strategies that help achieve corporate social responsibility.
This module offers two courses on the theme shared value, as well as an elective of your choice. This course focuses on alternative business models, driven by strategic collaborations with the community itself and the entire business ecosystem. The focus on co-creation with different stakeholders and actors in the business ecosystem has become inevitable. As a result, new collaborative business models have emerged. Think of hybrid organisations, crowdfunding models, and even completely decentralised businesses on the blockchain.
You learn to collaborate with different actors from business, government, civil society and research organisations. You write a funding proposal for a sustainable initiative, bringing different stakeholders and forms of finance together holistically.
In the module Graduate, you will have to apply all the competences of SBT in a high-level individual project. You apply the knowledge, ways of working and ways of collaborating that you gathered throughout the programme to your graduation challenge. These challenges are formulated by clients from the work field and solved in small learning teams, where each student explores a different facet of the problem. You will work on a professional product (such as a sustainable business model or a strategy) and thesis individually.
Before the project begins, you have already worked on your research proposal and done the first phase of your research (think of desk research or competitor analysis). At the end of the module, you defend your graduation project as well as your proficiency in the SBT competences.
Meet the Sustainable Business lecturers
We regularly invite experts and guest lecturers to the programme. Our graduation process, for instance, is created in close collaboration with the professional field and researchers. However, our core team consists of passionate lecturers. Let’s introduce them.
Dr. Nicolle Lamerichs
Senior lecturer (HHD) affiliated to Creative Business
Nicolle is coordinator of Sustainable Business Transition and team lead of Creative Business. She specialises in consumer culture, technology and (media) platforms. She teaches future thinking in the SBT module Future.
Dr. Marieke Kragten
Lecturer affiliated to International Business Studies
Marieke is one of the coordinators of Sustainable Business Transition. She is skilled in Sustainable Development, Responsible Value Chains, Sustainable Innovations, Circular Economy and Emerging markets. She teaches in the SBT module New Economy.
Dr. Lenka van Riemsdijk
Lecturer and researcher affiliated to International Business Studies
Lenka is researcher for the lectorate Marketing & Customer Experience. She specialises in sustainable marketing, consumer culture and circular trends. She is one of the graduation coordinators of Sustainable Business Transition and teaches the elective Sustainable Marketing.
Bjorn Beijnon
Lecturer and researcher affiliated to Creative Business
Bjorn is a lecturer at the HU and PhD candidate at the University of Amsterdam. He specialises in new media platforms, the attention economy and the impact of technology. He is one of the graduation coordinators of Sustainable Business Transition and teaches in the SBT module Future.
Marijn de Wit
Lecturer and researcher affiliated to International Business Studies
Marijn specialises in creativity, design thinking and agile ways of working. He is also active as a scrum master and process manager within the HU. He teaches systems thinking in the SBT module New Economy.
Toufic Elcure Alvarez
Lecturer and researcher affiliated to International Business Studies
Toufic is a lecturer affiliated to International Business Studies. He teaches classes on scenario development, digital marketing and change management. He provides coaching in Future Lab in the SBT module Future.
Jolijn van Duijnhoven
Coordinator and coach Minor Entrepreneurship, affiliated to Marketing and Commerce programmes
Jolijn specialises in intercultural management, emerging markets and entrepreneurial education. She provides lab sessions in the SBT Module New Economy.
Gabi Spitz
Lecturer and researcher affiliated to International Business Studies
Gabi is a lecturer at the HU and PhD candidate in the Responsible Organisation Programme at Nijmegen School of Management. She provides a course on strategic collaboration in the SBT module Shared Value.
Naomi Thellier de Poncheville
Lecturer affiliated to Creative Business
Naomi is a lecturer at Creative Business, passionate about sustainability and regenerative design. She teaches the SBT elective Sustainable Leadership.
Heath Broussard
Lecturer affiliated to Creative Business
Heath is a lecturer in Creative Business and consultant passionate about branding. He teaches Collaborative Economy in the SBT Module Shared Value.
Want to know more about the programme?
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You will learn not only in the classroom and individually, but also through practical experience, in project teams and through a digital learning environment. This diverse approach to education enhances the depth of the course material and enhances interaction between students and lecturers.
The Master of Engineering in Asset Integrity Management is focused on relevance, immediate applicability and flexibility. This practical programme prioritises integrating your work environment as much as possible. For example, the assignments will be tailored to ongoing projects within the company where you are employed. As a result, the outcomes will be of immediate value to your employer.
Based on the needs in the market, our Master’s and Post-HBO courses have recently been revised and adjusted. This includes the introduction of the reference framework from the Institute of Asset Management (IAM).The Master of Engineering is now a state-of-the-art programme in Maintenance & Asset Management, inspired by the framework of ISO 55000.
After an intensive audit process by the Institute of Asset Management (IAM), the Master of Engineering in Asset & Maintenance Management has been recognised by IAM as "The first recognised University to achieve the IAM standards and qualifications." With this recognition, the HU (and specifically the Master of Engineering programme) becomes the first university acknowledged by IAM, allowing graduates to obtain an accredited diploma in Asset Management.
"I am working together with a start-up, and my project focuses on accelerating the sustainable transition of the cocoa sector."
Katja (26)Germany
What I like a lot about the Master in Sustainable Business Transition is that we are working closely together with companies. Together with a fellow student, in one of the projects, we developed an improved and more sustainable business model for an energy consultancy firm. It was great to see that the company was very open for our input and actually aims to implement some of the ideas we suggested.
The process of developing this plan required a lot of communication with the company and other stakeholders to get to the root of the extant problems. This process taught me very important skills on how to lead projects and collaborate with stakeholders. These learnings will be very relevant in my future career.
Also, for the graduation project, our coordinators connected us to companies from distinct industries. I am working together with a start-up, and my project focuses on accelerating the sustainable transition of the cocoa sector. Within the project, we have a lot of room for our own ideas. Eventually, we will develop a tangible product that might even be implemented in practice. Having this objective significantly increases the motivation for the project.
"A good course can only work with a good teacher and we had one of the most excited and engaging teachers that I have ever had."
Milan (24)Netherlands
A course that I have very much enjoyed was the course ‘Data Economy and Ethics’, which if you asked me at first sounds extremely boring… However, I could not have been more wrong!
A good course can only work with a good teacher and we had one of the most excited and engaging teachers that I have ever had. During the course we learned about topics like:
- Surveillance capitalism; about how everything we do is being watched to a bigger extent than we know.
- Data justice; about how our AI’s have become biased.
- Public spheres; about how big data companies cannot yet be held accountable for their actions.
Our teacher talked us through the possibilities, made us create our own workshops, and let us discuss all these topics. All things considered I am really glad I chose this Master's programme and I hope I might have helped you in making in your choice easier!
Why study Sustainable Business Transition at HU?
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Become an expert in sustainability
This Master of Science provides in-depth knowledge and expertise on transitions, the new economy and sustainability.
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Get experience with real-life projects
You'll work on applied projects, research and complex tasks with clients. You learn to do so in an interdisciplinary setting and autonomously.
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Become part of an international community
Meet fellow-students, clients and lecturers from all over the world with a like-minded passion for sustainability.
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Vibrant university city Utrecht
Beautiful Utrecht has lots of young people and excellent facilities for student life. It has a mediaeval city centre which is small enough to explore by foot or bicycle.
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Benefits of the Utrecht Science Park Campus
On Utrecht Science Park (USP) you'll find the universities' buildings, student housing, cafés, a sports centre, and much more. With excellent transport links to Utrecht city centre and beyond.