Improving completion rate of digital skill self-assessment survey

Authors Xiao Peng, Ran Zhang, Tamara Marantika, Machil Deinum, Jet van der Touw, Xander Lub, Koen van Turnhout
Published in Proceedings 36th Bled eConference
Publication date 25 June 2023
Research groups Organisations in Digital Transition
Type Lecture

Summary

This study examines completion rate for a self-assessment survey designed to assess employees' digital skills levels in the workplace. The aim is to improve data quality by investigating completion of the survey. The study reviews the theoretical background related to self-assessment surveys and completion rate, and explores the influence of survey length and format in survey design on completion rate. The research design and data analysis are described in detail, with a focus on identifying factors that may influence completion rate. Results suggest that survey designers should consider using Likert scales to optimize completion rate and completion time. However, this study did not find a significant increase in completion rate as a result of motivation, which was claimed from the literature. The study concludes with implications for the design and implementation of self-assessment surveys in the workplace, including the importance of reducing length and complexity of survey items and questions.

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On this publication contributed

  • Xiao Peng
    • Senior lecturer
    • Research group: Organisations in Digital Transition
  • Ran Zhang
    Ran Zhang
    • Lecturer-researcher
    • Research group: Organisations in Digital Transition
  • Tamara Marantika
    Tamara Marantika
    • Researcher
    • Research group: Human Experience & Media Design
  • Machil Deinum
    • Researcher
    • Research group: Organisations in Digital Transition
  • Jet van der Touw
    • Researcher
    • Research group: Human Experience & Media Design
  • Xander Lub
    Xander Lub
    • Professor
    • Research group: Organisations in Digital Transition
  • Koen van Turnhout
    Koen van Turnhout
    • Professor
    • Research group: Human Experience & Media Design

Language English
Published in Proceedings 36th Bled eConference
ISBN/ISSN URN:ISBN:978-961-286-751-5
Key words self-assessment surveys, likert scale survey, slider survey, two-option survey, completion rate
Digital Object Identifier 10.18690/um.fov.4.2023
Page range 457-470

Xiao Peng

Xiao Peng

  • Senior lecturer
  • Research group: Organisations in Digital Transition